So Chill Creamery

Takeaways: This project was extremely open-ended, which gave me the freedom to think creatively and really push my ideas. It reminded me how valuable it is to trust my instincts and not be afraid to take design risks. Sometimes, going with your gut leads to your best work, and in this case, it paid off.

​

Successes: This was actually one of my first projects that got approved on the very first revision, which felt like a big win, especially so early on in my career. The store is located in a busy mall food court, so I knew the design had to stand out in a loud, high-traffic space. My main goal was to create something eye-catching without losing the personality and taste of the brand. I think I pulled that off. I love the blue background; it makes everything pop, and it's just a good color.

​

Changes: If I were to go back and change anything, I’d probably soften the shadow around the ice cream and rework the sprinkles in the background. The shadow feels a bit too harsh, and the sprinkles don’t quite blend into the design the way I wanted. But overall, I’m still really proud of how it turned out.

​

Using This Experience for the Future: This project helped me build more confidence in my ability to take creative direction and make bold design choices. It’s not just about making something pretty, it’s about making it work in a real-world context, like a crowded food court where designs have to compete for attention. Moving forward, I’ll continue trusting my instincts but also take extra time to evaluate smaller visual elements that can make or break a cohesive design. I’m excited to take on more branding projects, especially for small businesses, where thoughtful, eye-catching design can really make an impact.