Serenity House

Key Takeaways

Takeaways: This project taught me a lot about working with clients, especially when it comes to decision-making. The client had a really hard time choosing a color scheme, so I narrowed it down and gave her three solid options to pick from. That approach helped simplify the process and made it easier for her to make a final decision. It reminded me how important it is to guide clients in a way that keeps things moving while still giving them a sense of control. 

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Successes: I’m really proud of how the new brochure design turned out. Compared to what the client had before, this version feels like a huge upgrade. Since it’s for a formal auction fundraiser, I wanted to make sure the design felt polished and elegant, and I think I hit that mark. It also feels more modern and much easier to read—everything is cleaner, better organized, and more visually appealing.

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Changes: Overall, I think this project went really smoothly. If I were to go back and change anything, I might experiment with adding more floral elements or making the existing ones larger. That could help the layout feel a little more dynamic and less minimal in spots.

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Using This Experience for the Future: This experience helped me become more confident in managing client feedback and making design choices that balance creativity with practicality. I really enjoyed the process of improving something's design. Moving forward, I’ll be more prepared to take the lead in situations where a client is unsure, and I’ll keep refining how I present choices to make the design process smoother for everyone. I also want to continue developing my layout and typography skills, especially for print projects, since those small details make a big difference in how professional the final product feels.